When I first moved back to Vancouver in 2009, I happened by this great little Kitsilano clothing shop called “Twist Fashions”. Little did I know just how much my shopping-challenged life would change for the better. “Very naive”, is how I would describe myself — completely unaware of the genius – downright glorious – fashion styling experience I was about to encounter.
There I was, a somewhat frazzled mom of an 18 month old, with a body that was just beginning to “bounce back” (for real) from baby. Going in I really had no idea what “size” I was, nor was I all that interested in the horror show that had always been finding a good pair of jeans for my skinny legged body. The need was real, I had to do the one thing I didn’t have time for, shop. (While I’m excellent at shopping for others gifts, I’m awful at shopping for myself.)
As I walked through the store, thumbing some of the most beautiful staples — Michael Stars T’s, James Pearse button up blouses, Velvet tops in pretty patterns — you’ve ever seen, I was overwhelmed with want. While my imagination went to the ease of trying on tops, I was trying to stay focused, “I need jeans!” My denim nemesis.
It was in this very moment that I was thrown a lifeline by a team of women who’d eventually become my fashion gurus, my trusted shopping family.
It all began with four words that changed my fashion path: “Shall we get started?”
I was a bit perplexed, “started?”. “Yes, you need jeans, right? We can help with that. Come with me.”
I was eye-balled, head to toe, then lead toward one of the three spacious fitting rooms at the back of the store. Having picked out ZERO to try on, I was a bit confused as to what was happening, that’s when the learning curve hit: When you shop at Twist Fashions, you let the expert stylists pull your clothes …and you just try things on saying “yea” or “nay”.
I’m not overstating this, with no measuring of any kind……just using their sizing superpowers…..over the top of the fitting-room door came no fewer than 5 pair of jeans, EVERY SINGLE PAIR fit like a glove.
Me: “You are a genius”. Stylist: “I know, it’s what we do. (giggle)”
I love them, all.
First up were the Citizens of Humanity jeans — like an old friend, they slid over my hips and did up with comfort — and oh my gawd, they fit in the legs! I put those puppies off to the side thinking “I’m done”. Already standing there in my underwear I figured, I may as well try on the others. The Paige Denim were a solid tie! The fit was perfection, so comfortable and stylish, with their slightly higher rise… Ohhhh…and then, to confuse things further, the buttery softness of the light grey Hudson jeans.
New conundrum: how would I choose?!
I went from having issues finding jeans that fit to having issues deciding from all of the jeans that fit perfectly. My new “issue” was far more fun than my former one. (It should be noted that this entire experience happened in all of 15 minutes flat.)
On a budget, I decided to take the Hudson jeans home that day. (note: this was in 2009 and I still wear these jeans regularly today.) Quality clothing, made to last, made to stay in fashion. Staples. Twist.
Ready to roll with my new favourite jeans, my new best friend stylist asked if I was interested in “trying on one more thing, the hot new trend, New J Brand cargo pants? They just arrived.” I figured, ‘why not?‘….I was still in the change room and wasn’t dressed yet. I slipped into these dreamy pants, pants that could take you from the playground (read: comfy and not fussy) to the dinner out (paired with fab ankle boots and a blouse) SOLD. The first three times I wore them out my girlfriends demanded to know where to get them. I told them, they went in, and those puppies were sold out by the week’s end. That is when I truly became a Twist devotee. I would love to tell you that I still wear these cargos, but I can’t do that ….. reason: My friend Cathy stole them from my closet long ago.
You see where I’m going here?
Twist Fashions is a one stop shopping experience for those of us who are a bit shopping challenged — we don’t have time to walk the mall, window shop our way down a fancy street — before finding Sharon and her team at Twist, I admit, my closet was a mess of sale rack shrapnel, from very low end stores. Clothes that were toast after 10 washes, you know what I’m talking about, right? Disposable wardrobe. I committed to saving up my $$ and buy one fantastic pair of pants rather than five crappy, sale rack, pants that end up just taking up valuable closet space and never make the cut to actually wear.
I’m proud to say that, thanks in no small part the team at Twist, my closet is now set up to succeed.
In this blog I’ve only, really, touched on the jeans and cargos — Twist is so much more than that. These fantastic fashionistas have taught me to not fear horizontal stripes, and now I embrace them! They know my taste and can now pick out that perfect party dress for me without me even being in the room. They know to call me when there’s a delivery from InWear, sometimes I even get texts telling me to “get in here, we’ve put a 4 aside for you to try!” 99% of the time it’s perfection. Those are some good numbers for a non-shopper like me.
The best part of all of this? There is never pressure to invest more than you are comfortable with spending. They enjoy the process of dressing you, they will style you up to the nth degree, right down to Shereen Du Rousseau fantastic accessories and AS98 shoes (my faves) — and if you opt to buy only the jeans, no problem!
Trust me, you want your spring and summer staples NOW. Get set up. Go to Twist on West 4th at Bayswater. Do yourself a favour and carve out at least an hour, 90 minutes if you can, to get in a change room and find your fashion flavour, no matter the reason or season. Spring stuff is stocked, get yourself ready!!
Please do tell them Jody Vance sent you.
(UPDATE!!! Twist is hiring. http://twistfashions.com/careers/)
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